The 10 Chapters Story
10 Chapters is a story that will take you on a journey through the magnificent landscapes of South Africa’s 10 winemaking regions. A journey, which will see each individual Terroir celebrated with its own chapter and its own unique 10 Chapters wine.Unlike any wine before, we invite you to become part of telling its tale around the world. Let 10 Chapters carry you and your senses away to the hidden corners of a country which will delight and enchant you from North to South and East to West. Welcome to the story of South African wine.
TEN CHAPTERS - THE BUSINESS IDEA
The start of the10 Chapters story begins back in 2003. The place was the picture postcard wine region of the Western Cape where a visionary group of final year Stellenbosch winemaking students lead by the charismatic Stefan Gerber dared to challenge the establishment by asking a simple ‘What if ‘question. A question and subsequent answer that would start them on a journey that would unite and revolutionise the South African Wine Industry. The question: -
“What if we made a bottle of wine that really was representative of South Africa?”